Compass | direction for the democratic left | Product Placement

Product Placement

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Send a message to Secretary of State for Culture, Media and Sport Ben Bradshaw asking him to reverse the decision to allow product placement on television. Please note by providing your email address you give us permission to contact you about the campaign. However you will be given the option to very easily unsubscribe at any time you wish.
Secretary of State for Culture, Media and Sport

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Step 2: Compose Email

Send a message to Secretary of State for Culture, Media and Sport Ben Bradshaw asking him to reverse the decision to allow product placement on television.
Subject*		Talking Points Writing Tips * Marketing has laid roots in every aspect of children’s lives, dictating how they play and learn and what they eat. This commercialisation has become a barrier to a good childhood. * Health experts have warned that allowing TV product placement can only fuel childhood obesity and exacerbate health problems * A study by the Children’s Society found that hyper consumption as part of the individualistic society is causing a range of problems for children * It is particularly hard to protect children from product placement because it is integrated into programmes and may not be consciously recognised * The proposed safeguard – not allowing placement on children's programmes – is inadequate. According to Ofcom, 71% of the television watched by children is outside dedicated children's programming, so would not be covered by the proposed "safeguard"
Message*	Dear [Recipient],
	Dear Ben Bradshaw, I am writing to ask you to reconsider the recent decision taken by the Department of Culture, Media and Sport to allow product placement on television. Marketing has laid roots in every aspect of children’s lives, dictating how they play and learn and what they eat and product placement can only exacerbate this problem. It is particularly hard to protect children from product placement because it is integrated into programmes and may not be consciously recognised. The proposed safeguard not allowing placement on children's programmes is inadequate. According to Ofcom, 71% of the television watched by children is outside dedicated children's programming, so would not be covered by the proposed "safeguard". Health experts have also warned that allowing TV product placement can only fuel childhood obesity and worsen other health problems. For these reasons I would urge you to reconsider the decision to allow product placement on television. Kind Regards
	Sincerely, [Your Name]
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